The inspiration behind the Rock-A-Feller® was to produce a cigar that is an affordable luxury — a quality product accessible to all men and women, regardless of their socio-economic status. Two great names collaborated to make this cigar: A descendent of the Rockefeller family and Jeffrey Avo Uvezian, son of the legendary Avo Uvezian of Avo cigar fame. Together they created a cigar that was inspired by the tradition of American entrepreneurism. The Rock-A-Feller is a symbol of perseverance in the face of adversity, and stands as a testament to the hard work ethic of the Americans whose indomitable spirit pulled us out of the Great Depression. Blended and rolled in the Dominican Republic by men steeped in the culture of making fine hand-rolled cigars, the Rock-A-Feller is the culmination of generations of experience in premium cigars. It is an outstanding smoke, guaranteed to please the palate of even the most distinguished connoisseur, recently called by Cigar Insider
a true “wallet-friendly cigar”.
Victor De La Cruz
Victor began working in the cigar industry when he was just 7 years old. He started by preparing the materials for the rollers at Tabacalera La V De La Victoria. In 1963, when he was 12 years old, Victor started working as a roller for the company. By 1979, Victor had become a master cigar roller for Compania Anonima Tabacalera. Here he was chosen as a supervisor to found Tabacos Dominicanos (Tabadom), which was selected to lead the production efforts for Davidoff. De La Cruz eventually reached the position of Quality Audits National and International at Tabadom. In 2004, Victor partnered with Leandro Compres to open his own factory under the name Tabacalera L&V S.R.L.
Leandro was probably destined to enter the cigar business. His father Gregorio opened his own factory in 1970, where he had Leandro preparing materials for the rollers as soon as he was old enough to carry out his duties. In 1991, Leandro’s father passed away, and Leandro took over operations, closely following what he had learned from his father. In 2004, Leandro and Victor De La Cruz together founded the company that is still today Tabacalera L&V S.R.L.